![womensweardaily:
TV reality star Bethenny Frankel is passionate about her newest real-life project: shapewear.Frankel, a self-proclaimed “queen of too much info,” signed her first innerwear license with Dreamwear Inc. to produce a collection of shapers under the trademark Skinnygirl label. The license, which is projected to generate first-year wholesale sales of $3 million, is an extension of Frankel’s burgeoning lifestyle brand, which includes a range of Skinnygirl alcoholic beverages; a third book by Simon & Schuster, to be launched March 28, called “A Place of Yes,” and a skin care line, which is being developed. Frankel’s newest real-life routine as a wife and mother on Bravo reality show “Bethenny Ever After” aired February 28. She made her TV debut in NBC’s “The Apprentice: Martha Stewart,” and was one of the seven women featured on Bravo’s series “The Real Housewives of New York City” as well as a companion series, “Bethenny Getting Married.” She landed second place in ABC’s “Skating with the Stars” in December. The shapewear line has four groups: The Skinny and Secret Service, which feature sleek, seamless-looking camis, tanks, half-slips, high-waisted briefs and leggings; and Glamouflage and Show, Don’t Tell, which highlight lace and lace detailing. Retail prices will average between $20 and $40. The shapers will begin selling at Skinnygirlshapers.com in mid-March. QVC will feature Skinnygirl shapers for summer 2011.
[above: Shapewear from Bethenny Frankel’s Skinnygirl label.]](http://24.media.tumblr.com/tumblr_lhp2s4PQ5H1qa7p1yo1_400.jpg)
TV reality star Bethenny Frankel is passionate about her newest real-life project: shapewear.
Frankel, a self-proclaimed “queen of too much info,” signed her first innerwear license with Dreamwear Inc. to produce a collection of shapers under the trademark Skinnygirl label. The license, which is projected to generate first-year wholesale sales of $3 million, is an extension of Frankel’s burgeoning lifestyle brand, which includes a range of Skinnygirl alcoholic beverages; a third book by Simon & Schuster, to be launched March 28, called “A Place of Yes,” and a skin care line, which is being developed.
Frankel’s newest real-life routine as a wife and mother on Bravo reality show “Bethenny Ever After” aired February 28. She made her TV debut in NBC’s “The Apprentice: Martha Stewart,” and was one of the seven women featured on Bravo’s series “The Real Housewives of New York City” as well as a companion series, “Bethenny Getting Married.” She landed second place in ABC’s “Skating with the Stars” in December.
The shapewear line has four groups: The Skinny and Secret Service, which feature sleek, seamless-looking camis, tanks, half-slips, high-waisted briefs and leggings; and Glamouflage and Show, Don’t Tell, which highlight lace and lace detailing. Retail prices will average between $20 and $40. The shapers will begin selling at Skinnygirlshapers.com in mid-March. QVC will feature Skinnygirl shapers for summer 2011.[above: Shapewear from Bethenny Frankel’s Skinnygirl label.]
