TV reality star Bethenny Frankel is passionate about her newest real-life project: shapewear.
Frankel, a self-proclaimed “queen of too much info,” signed her first innerwear license with Dreamwear Inc. to produce a collection of shapers under the trademark Skinnygirl label. The license, which is projected to generate first-year wholesale sales of $3 million, is an extension of Frankel’s burgeoning lifestyle brand, which includes a range of Skinnygirl alcoholic beverages; a third book by Simon & Schuster, to be launched March 28, called “A Place of Yes,” and a skin care line, which is being developed.
Frankel’s newest real-life routine as a wife and mother on Bravo reality show “Bethenny Ever After” aired February 28. She made her TV debut in NBC’s “The Apprentice: Martha Stewart,” and was one of the seven women featured on Bravo’s series “The Real Housewives of New York City” as well as a companion series, “Bethenny Getting Married.” She landed second place in ABC’s “Skating with the Stars” in December.
The shapewear line has four groups: The Skinny and Secret Service, which feature sleek, seamless-looking camis, tanks, half-slips, high-waisted briefs and leggings; and Glamouflage and Show, Don’t Tell, which highlight lace and lace detailing. Retail prices will average between $20 and $40. The shapers will begin selling at Skinnygirlshapers.com in mid-March. QVC will feature Skinnygirl shapers for summer 2011.
[above: Shapewear from Bethenny Frankel’s Skinnygirl label.]
Every now & again you have those feelings where you think your over a guy but your not. or when their name pops up into your head , theres a blank thought. but the thing that you gotta realize is that , that boy , its long gone over you. & you mean noothing to him anymore. or atleast , not as much as they for you cared before. ive learned that your feelings dont get cared for when your talking to a boy about them. so thats when you have to face reality… not all things are going to go absoulutly perfect. & im not saying that they could go absoulutly wrong. look at it from your perspective. you cant allways live in a fairy tale. some things are just too good to be true.<3